Romania try an excellent patriarchal country in which the men is actually much from demanded to acquire on their own. “You’re tough gender, never cry, you should never amuse ideas, get a good “man” job, feel hard, draw they!” was a discussion in almost every relatives. Brand new promotion idea: problems this type of stereotypes and you may encourage Romanian guys to-get on their particular compliment of relatable tales.

THEME/Possibility

An international rebranding turned to away be the top opportunity for Remington having a different sort of voice inside Romania. It absolutely was Remington’s very first interaction promotion into the Romania, after numerous years of quiet. However, the work was included with numerous dreams: so you’re able to revitalize Remington’s photo in to the Romania, to stand out conversation in the brand name and in order to improve sales bringing its character product lines. Continue reading →