Jiang’s recommendations in order to brands which can be working together which have Chinese social data is to completely envision their brand viewpoints and you can overall visualize ahead of crafting a contact intended for Chinese consumers

The definition of “high-style face” was coined more or less 36 months before inside China, and has now come important in framing Chinese beauty criteria having the brand new Gen-Z group during this period. However now, their on the web prominence try gaining the brand new impetus because the Weibo hashtag #CreatingtheHighFashionFace enjoys lured more 89 billion views that it week by yourself, having posts featuring make-up info, superstar prints, and you will selfie hacks.

Certainly one of Gen Zers, face have usually deemed stunning (a large nose link, pointy chin, and you can huge round eyes) is actually increasingly becoming of this face having had functions complete in it. Continue reading →